How Boo Productions saved time and increased profit with Liveforce

"Boo didn't have a hole, they just needed a better bucket". We spoke to George McLean from Boo Consultancy, part of Boo Productions, about his experience with Liveforce, and how we helped them streamline their workforce management, save time and increase profit.

Workforce management to save time and money

Streamlined Software
keeps everything in one-place

reduces manual admin tasks

Improved Efficiencies
translates to Increased Profit

A production house and staffing agency, Boo Productions & Consultancy place actors in commercial settings. Using their exceptional communication skills, the actors they employ create excellent visitor experiences. Whether it’s selling memberships or fundraising, their unique ability to make people happy quickly turns into a profit. “The more people we make happy, the more money we make.  It’s a simple clear equation.” Says George.

One of our earliest clients, Boo believed in Liveforce and what we could do, right from the beginning.  They stuck with us through the development of the platform, giving great feedback and were instrumental in devising the Board scheme.

When Boo approached Liveforce back in January 2018, they didn’t necessarily have a problem to fix, as George says; “We didn’t have a hole, we just needed a better bucket.” Even though Boo was performing beautifully with great clients, the admin process of scheduling staff was slow.

“All technology should speed you up – if it slows you down then it’s not doing its job. Technology should liberate you to be creative and use different sides of your brain, to grow the business. It should do all the rubbish boring stuff for you.  And that’s what Liveforce does in a really creative way.”

Excel, Sweat and Buckets of Hard Work

Before using Liveforce the system Boo used to schedule staff was “Excel. And sweat. And when I say sweat, I mean buckets of hard work.”

Boo had a protocol where before every single shift, an event manager would have to text every member of staff the night before, who would then have to log-on in the morning an hour before their shift. Liveforce’s automated processes meant that was no longer necessary for Boo Event Managers, saving them time and ultimately, money.

“The admin involved in that alone was huge,” George recalls. “If you speak to any good consultant, they will say that the machine of your business is reliant on how well its lubricated, and how you clog out bottlenecks. A bottleneck is when too much resource is going into a limited capacity. And that’s what was happening there because the capacity was the day and the resource was the team.”

There’s only so much you can get done in a day

George’s small team of focused, highly energetic, and creative people were spending countless hours doing relatively mundane tasks – which meant they couldn’t focus on business development. And that’s where Liveforce made a real difference.

“That’s where we can focus now – on not only nailing our jobs – but spending lots of time looking after our clients, as well as business development, going to trade shows, talking about our work, and thinking of ways we can improve.  For us, it’s all about liberating mind space, but there’s also an element of organisation. Simply put, Liveforce is more organised than we are.”

Price Point, Care and Ability to Change

When Boo came to look at a way to streamline their management and scheduling system, they looked at various different providers.  They chose Liveforce because:

  1. Appealing Price Point: “You’re not the most expensive and not the cheapest either.”
  2. Customer Care: “The level of care has been outstanding from the beginning.”
  3. Graphics: “I really like the visuals.”
  4. Adaptability: “Really impressed with your ability to change.”

Transparency is a vital part of Liveforce culture and informs our approach. If something is wrong or not quite working, it’s part of our culture to problem solve and fix it. When Boo first came over to Liveforce we were not a perfect fit – both sides knew that, but we were willing to adapt, change and work with Boo (as well as our other clients) to develop Liveforce into what they needed. We will and do, continue with that ethos.

“The insight of Greg and the team was that very quickly the changes we needed to happen, happened.  The natural development of liveforce is organic, impressive and fast paced.”

What would life without Liveforce look like?

“To be honest, we probably would have gone with one of your competitors, and I wouldn’t be as happy, because I am happy.”

Company Overview

Boo Productions provide actors in commercial settings within visitor attractions such as the National Gallery, Wembley, Kew Gardens and other well-known UK sites. George Mclean joined Boo in 2015 which was an immersive events company at the time. Since then George’s role has become solely focused on staffing and training.


Production House and Staffing Agency




Wimbledon HQ, operate all over the UK


Quicker scheduling and management meant they could focus on the more fun and engaging areas of business. Money saved by could then be invested in gaining more business.

Don't forget to share this case study!

Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on whatsapp

Get a Free Demo of Liveforce's Event Staffing Software