The Event And Promotional Staffing Industry Covid-19 Impact Report

A survey of event and promo staffing agencies in the UK: benchmarking the business impact of coronavirus, analysing recovery strategies and forecasting the future of the industry.

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Use The Insights From This Report To Help Navigate The Road To Recovery

Covid-19 has had an impact on every part of our lives and its effects will last for some time. The Events and Promo industries have been hit particularly hard. Despite generating an estimated £70bn for the UK economy and providing 700,000 jobs, the industry as a whole is in a phase of uncertainty.

To help clear some of that fog and get a fact-based, emotion-free idea of how professionals in the industry are coping, what has helped so far and what they can expect for the future, we set out to benchmark the industry.

This report outlines the findings from that research which we hope proves useful in navigating the last parts of the storm as well as preparing and planning the road to recovery.


  • Methodology
  • Key Findings
  • Chapter 1. The Old Normal
  • Chapter 2. Survival Mode
  • Chapter 3. Transition Phase
  • Chapter 4. An Optimistic “New Normal”
  • Summary

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