The UK events industry continues to see growth and it’s exciting to see the trend grow. With audiences seeking more immersive experiences and wanting to relate with brands the world of events and promotional marketing is becoming a …

Brand ambassadors have somewhat become a social media phenomenon with the rise of Instagram and various other platforms. But what makes for a great brand ambassador beyond uploading pictures with filters?   In this article, there are some …

After conducting an internal survey with a number of freelancers who use the Liveforce platform I wanted to share a few of the results.   These results will provide a glimpse into what promotional struggle with, what they …

What is Experiential marketing or engagement marketing as it is also known? The marketing strategy that directly includes the engagement of consumers by encouraging them to get involved with the brand or brand experience.   This strategy is …

So you’ve sponsored an event. Here are some sponsorship ideas on how you can capitalise on the opportunity to engage more people.    Sponsorship ideas are essentially limited by your creativity, as well as the legal side of …

Whatever the promotional event is there is always one thing for certain – there’s a lot of planning and management to conduct pre, during and post-event. I’m going to help you streamline and optimise one very important area …

In 2015 UK Pop-up events contributed £2.3 billion a year to the economy and employed 26,000 people. Since then, pop-up events have been growing and for a good reason. They are unlike other events and they work.   …

Below, I’ve broken down the process into finding, interviewing, and retaining promotional staff.   There are various aspects of each segment that also work towards an effective hire, take your time and be sure you go through each …

Booking the best temporary staff for multiple projects is a hard task if done traditionally. According to top-class B2B review website FinancesOnline, Liveforce transforms this cumbersome endeavour into a simple job: “Liveforce makes staff management a breeze if …