The Camberwell Arms: From Phone Calls to One Platform
Events by The Camberwell Arms is the catering department of a South London restaurant, delivering weddings, birthdays, corporate receptions, and private events across the city. As event bookings grew, coordinating casual catering staff through individual calls and messages was taking longer than the event planning itself.
The team needed a system that could handle shift scheduling, staff communication, and workforce visibility without adding more hours to an already busy operation.
Company name
Company overview
Events by The Camberwell Arms is the catering arm of a South London restaurant. They supply casual catering staff for weddings, birthdays, corporate receptions, and private events across London.
Location
London, UK
Using Liveforce Since
September 2022
Impact:
✔ Faster staff coordination.
✔ Year-round visibility.
✔ Clearer communication.
✔ Simpler recruitment.
✔ Reduced admin time.
WHEN EVERY EVENT STARTED WITH A ROUND OF PHONE CALLS
Before Liveforce, the events team at The Camberwell Arms managed staffing the same way most small catering operations do. Each event meant a round of individual messages and calls to check who was available, who could work, and who had already been booked elsewhere.
For a restaurant catering department running weddings, corporate events, and private parties, this process ate into time that should have been spent on menus, logistics, and client relationships. The bigger the calendar got, the more time went into chasing staff rather than planning events.
There was no central view of the workforce. No quick way to see who was confirmed for what. No single place where the team and the staff could stay aligned on upcoming work.
The admin was growing faster than the event bookings.
THE POINT WHERE INDIVIDUAL MESSAGES STOPPED WORKING
Mathilde Seguin, Head of Events at The Camberwell Arms, could see the pressure building. A growing events programme meant more casual staff, more shifts, and more coordination. The old approach of contacting each person individually was reliable when the team was small. It was unsustainable once the calendar filled up.
The team needed to move from reactive, one-by-one staff contact to a system where shifts could be posted, staff could respond, and everyone could see the same information at the same time.
That was the moment The Camberwell Arms started looking for a platform built for this kind of work.
ONE PLATFORM FOR SHIFTS, COMMUNICATION, AND WORKFORCE VISIBILITY
Liveforce replaced the scattered, manual process with one central system. Instead of contacting each staff member individually, the team now posts shifts through the platform. Staff apply directly. Event details, requirements, and updates are shared in one place.
The shift was immediate. Planning moved from reactive to structured. The team gained a full view of their workforce and could manage upcoming events weeks or months ahead, instead of scrambling in the days before each booking.
Key features implemented:
When a catering event is confirmed, the team posts the shift through Liveforce. Staff see available shifts and apply directly. This replaced the process of individually contacting each person by phone or message, giving the team a confirmed roster without the back-and-forth.
Event details, requirements, and briefings are shared through Liveforce. Every staff member sees the same information. This replaced scattered messages across calls, texts, and emails, keeping the entire team aligned before they arrive on site.
Liveforce gives the team a single view of everyone they work with. Availability, roles, and contact details sit in one place. The job board highlights when shifts are still unfilled, so gaps are spotted early rather than discovered on event day.
Bank details and payment information are stored centrally in Liveforce. When it comes time to process payments, the team accesses what they need quickly rather than chasing individual staff for details.
When the team needs to grow their casual workforce, they share a direct application link through Liveforce. New candidates register through the platform, building the roster without manual data entry or paperwork.
FROM CHASING CONFIRMATIONS TO RUNNING A CALM OPERATION
The shift showed up in the day-to-day. Events that once started with a round of phone calls now start with a posted shift and confirmed roster. Communication that used to scatter across calls and messages now runs through one channel. The team spends less time on admin and more time on the work their clients actually pay for.
The staff responded positively too. The platform is straightforward to use, and Liveforce’s support team helped the Camberwell Arms team get set up smoothly from the start.
Before and after Liveforce
A CATERING OPERATION BUILT TO GROW
Today, Events by The Camberwell Arms manages their catering workforce from one platform. Shifts are posted, not chased. Communication is structured, not scattered. The team has year-round visibility of their workforce and can plan events with confidence rather than scrambling to fill gaps at the last minute.
Liveforce sits behind the scenes, giving a small but busy catering operation the structure to take on more events without adding more admin hours.
The Camberwell Arms did not just fix a scheduling problem. They gave their events team the capacity to focus on what they do best: delivering exceptional catering without the operational strain.
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