A high-end operation running on manual tools
Some jobs leave no room for error. A luxury retail launch or a registration desk at a major event needs the right people in position, briefed and ready, before the doors open. For years, an operation built entirely on jobs like these ran the whole thing on two everyday tools: a stack of Excel sheets and a run of WhatsApp groups.
They did the job, up to a point. The problem was that neither could prove anything. Not who had turned up. Not when. Not whether the hours being paid matched the hours actually worked.
THA Staffing is that operation. From its base in Dubai, THA supplies hostesses, promoters, registration staff and production specialists to events, hospitality and luxury retail across the region. It built its name on getting the details right.
The more it grew, the harder those details were to guarantee from a spreadsheet and a phone.
Two options, and a decision to make
By 2020, the cracks were not dramatic. They just kept adding up: attendance nobody could confirm, timesheets rebuilt from memory, job details living in whichever chat had mentioned them last. THA reached the choice most growing agencies face sooner or later, and treated it as exactly that: a choice.
“We had two options: stick to the status quo with manual processes using Excel sheets and WhatsApp groups or seize the opportunity to set THA apart by embracing technology.”
THA Staffing
A platform built to bend around THA
THA brought in Liveforce as one system to run the operation: an admin platform for the office, and a Crew App for the people on the ground. What counted as much as any single feature was the fit. THA could shape the platform around how it already worked, keep its data locked down, and set things up on its own terms, rather than reshaping the business to suit the software.
“Liveforce offers an admin platform and a Crew App, both of which are extremely user-friendly. All data is securely stored, and we have the flexibility to customise features to meet our specific needs. Geofencing check-in is a crucial feature, and the payment process has become more streamlined. Automated timesheets, improved visibility on all jobs, and enhanced communication with freelancers—all in one package.”
THA Staffing
Precision where there used to be guesswork
The shift was less about doing more and more about knowing more. THA could see who had checked in on site, down to the location. Hours recorded themselves instead of being pieced back together after the event. Every job sat in a single view instead of scattered across message threads. Work that used to lean on memory and follow-up now ran on information the team could trust.
Before and after Liveforce
Before Liveforce
Two systems to run everything: Excel sheets and WhatsApp groups
No proof of who actually turned up, or when
Working hours logged and chased by hand
Job status pieced together across messages
Data scattered and hard to protect
After Liveforce
One admin platform, with a Crew App for staff on the ground
Geofencing check-in confirms staff on site
Automated timesheets record hours as they happen
Every job visible in a single view
Records stored securely and set up around THA
The difference
Fewer places for details to slip through
Accountability THA can stand behind with clients
Faster, cleaner payment runs
Decisions made on facts, not guesswork
A system that fits the business, not the reverse
“This feature has become instrumental in ensuring that our events are staffed with precision. It's a game-changer in terms of accountability.”
THA Staffing
Key features implemented
Geofencing check-in
Booking someone was never the same as knowing they arrived. Geofencing check-in confirms staff is on site and on time, which is exactly what THA needs when a client asks who was there.
Automated timesheets
Hours used to be logged and chased after the event was over. Now timesheets build themselves as staff work, so every payment run starts from accurate records instead of best guesses.
Post-approval reporting
The job does not end when the event does. THA reviews post-approval information to see how each event actually ran, then feeds that back into how the next one is planned.
Customisation and secure data
Every agency works its own way. THA set Liveforce up around its own processes and kept its data protected, rather than squeezing the business into someone else’s template.
One admin platform, one Crew App
The office runs the whole operation from the admin platform. Staff manage their side from the Crew App: shifts, check-ins and updates in one place on their phone. Two views of the same single system, so the office and the floor are never working from different information.
Three parts of the business that shifted
Ask THA where Liveforce shows up most, and three parts of the business come up.
- The staff database that keeps the freelance pool organised and reachable.
- The payment reporting that turns recorded hours into clean payouts.
- And the day to day of getting the right people booked onto the right jobs, faster than a chat thread ever allowed.
“Having access to post-approval information allows us to fine-tune our processes continually. It's an invaluable tool for ongoing improvement.”
THA Staffing
“Automated timesheets have simplified our workflow, providing accurate records of working hours and facilitating seamless payment processes.”
THA Staffing
“Liveforce customer support consistently strives to find solutions, and their response time is commendably quick. My team often wonders, 'How did we manage before having Liveforce?.”
THA Staffing
THA made a decision about the kind of agency it wanted to be, then built the operation to match.
