COGS Awards Celebrating Innovation in Promotional Marketing


On Friday 22nd September the full Liveforce team assembled at the iconic St Pancras Renaissance Hotel, as proud sponsors of the Institute of Promotional Marketing COGS Awards.

Celebrating Innovation

A celebration of all that is exceptional in the incredible, fast paced and competitive industry of promotional marketing, the awards serve to elevate work standards and recognise innovation within the industry.

“The IPM COGS Awards are unique. They are where the unsung heroes of the promotional marketing industry can achieve the recognition they deserve for the client service they provide.” Richard Pink, Head of Awards.

The IPM developed the awards as they recognised the importance of rewarding the incredible contribution the UK service agencies, handling, risk, print and staffing sectors make in delivering world class campaigns.

“The COGS deliberately focus on delivery and added value. Promoters and their agencies need to ensure that they present the best possible campaign to the consumer and that the work they do gets to market on time; many times, they need to rely on additional suppliers to provide elements they can’t provide themselves, and it’s these companies that the COGS recognises; companies that can be trusted to deliver time and again when its most needed.” Richard Pink, Head of Awards.

In its 7th year, The IPM COGS represent a standard in the industry.  Open to any promotional marketing campaign that has run in the UK, or has been created and executed by an agency or service provider based in the UK.

Awarding UK Promotional Marketing Industry

Hosted by comedian Tom Allen, this year’s awards were a celebration of creative innovation within promotional marketing.
POD Staffing and Wing Lee Creative were among the other sponsors for the event, with Liveforce’s Greg Lusk taking to the stage to hand out the following three awards:
In the category of Handling and Fulfilment, Gold went to Selby Marketing Services for their Daily Telegraph Junior Golf campaign.
In the Experiential and Events category, Event Marketing Solutions won Gold for their Neff Mobile Training Academy.
And in the category for Staffing, Mash Staffing took Gold for their Dyson Supersonic Launch.

Congratualtions to Mash Staffing

Two other prizes recognise outstanding achievement as a whole in the industry
The coveted Grand Prix award went to integrated marketing communications agency Text100 for creating the world first pizza box which doubles as a playable DJ turntable.  They also won Gold in the Innovation category for the same campaign.
And the Company of the Year went to The Flash Pack who provide a range of innovative photographic and image-related services to brands, agencies, events and venues.
Here is the full list of winners and runners up, as well as the gallery.
Congratulations to all the winners and finalists and a big thank you to The IPM for such a fantastic event!