UK Event Industry statistics factsheet

The UK events industry continues to see growth and it’s exciting to see the trend grow. With audiences seeking more immersive experiences and wanting to relate with brands the world of events and promotional marketing is becoming a go-to marketing channel.

Just to see how big the world of events are in the UK, below are some key statistics that standout and really show-off the appeal of the marketing channel.

  • UK Events Industry is worth £42bn
  • An average of £66,000 is spent on registration fees, annually
  • The top ten events agencies turned over £3.5bn+
  • 570,000 full-time jobs supported
  • 10,000+ venues
  • 85m+ event attendees
  • London is the number 1 EMEA city for events
  • 1.3m business events held each year
  • 83% of agencies anticipate increasing headcount
  • 67% of organisers expect their events to grow
  • 39% of corporate event planners expect their event budgets to increase
  • 7000+ major outdoor events, annually
  • 56% of companies have seen event fundraising increase
  • 10.4m music tourists spent around £2.3bn
  • Over 25,000 businesses in the events industry
  • £26,107 is the average salary for event planners in the UK

Value of Events by Sector

  • Conferences and Meetings – £19.9bn
  • Exhibitions and Trade Fairs – £11bn
  • Incentive Travel and Performance Improvement – £1.2bn
  • Corporate Hospitality and Corporate Events – £1.2bn
  • Outdoor Events – £1.1bn
  • Festivals and Cultural Events – £1.1bn
  • Music Events – £1.3bn
  • Sporting Events – £2.3bn