700 guests. One hour. Ten hostesses who need to know exactly where to stand, what to say, and what to do if something changes.
That is a normal working day for The Frontline Company, a Belgian people agency specialising in hospitality and event staffing. They supply hosts, hostesses, and event crew to some of Belgium’s biggest clients – automotive shows, cycling events, media activations, and corporate hospitality. The expectation on the day is always high.
Behind the scenes, it was a different story. Shifts were coordinated through messages. Updates went out across different channels. When something changed close to an event, a shift was shortened, an extra host was needed, a briefing was updated, the information had to be chased, confirmed, and sent again manually.
For a team that competed on precision, the gap between what clients saw and what the operation actually looked like was growing.
Hospitality & Event Staffing (People Agency)
The Frontline Company is a Belgian people agency specialising in hospitality and event staffing, supplying hosts, hostesses, and event crew across automotive shows, cycling events, trade fairs, and corporate hospitality. They work with major Belgian clients, where the expectation on every team member is precision, professionalism, and flawless delivery on the day.
Belgium
Small agency with a flexible freelance pool.
2020.
✔ Clearer staff communication through the Liveforce app – no more chasing replies across channels
✔ Better scheduling visibility across overlapping events and a growing workforce
✔ Faster updates when shifts change at short notice
✔ One central system replacing fragmented messages, calls, and manual tracking
✔ Lighter admin workload freeing the team to focus on delivery, not coordination
The Frontline Company’s clients do not accept average. When Mediahuis books a team for a cycling event across Flanders, or Easyfairs needs briefed staff for a trade show, the expectation is that every person will be in the right place, prepared, and professional. That reputation took years to build.
What clients never saw was what it took to make that happen. Behind every smooth event was a team manually coordinating shifts, sending briefings across multiple channels, chasing confirmations, and handling last-minute changes one message at a time. It worked. But it was exhausting, and it was fragile.
Push messages were not going out the moment something changed. Staff did not always have the latest information before they left home. When a shift shortened, an extra person was needed, or a briefing was updated, the internal team carried the weight of making sure everyone knew – individually, manually, every time.
That kind of pressure does not announce itself. It builds slowly, event by event, until the team is spending more time managing the coordination than they are managing the work. The calendar was growing. The client expectations were not getting easier. And the system holding it all together was starting to show the strain.
Every agency running events at scale knows this feeling. The work is good. The clients are happy. But somewhere behind the scenes, the team is holding it together with messages, memory, and goodwill – and quietly wondering how much longer that can last.
Peter had seen it being built for a while. The team was doing good work, the client feedback made that clear, but the systems behind the operation were not keeping pace. Every event delivered was a small victory against a process that made it harder than it needed to be.
What made it concrete was the communication gap. Staff needed to receive updates the moment something changed. Not an hour later. Not after a round of manual messages. The moment it happened. And the current setup could not reliably do that.
The team was spending time it did not have on coordination that should have been automatic. Chasing confirmations. Resending briefings. Handling queries that a better system would have answered before they were asked.
It was not a question of whether to change. It was a question of what to change to. The solution needed to be built for how event staffing actually works, shift-based, freelance, fast-moving, and often decided at short notice. Not adapted from something designed for a different kind of business.
The Frontline Company adopted Liveforce as the operational backbone of their workforce management. The platform did not add another layer to an already complicated setup – it replaced the fragmented process with one clear system.
Scheduling, communication, staff records, and briefings all moved into a single place. Push notifications go out the moment something changes. Staff receive updates through the app, see their shifts clearly, and can confirm or flag issues without a phone call being needed. The internal team has a real-time view of who is confirmed, available, and deployed – across every event on the calendar.
For a team where the quality of the day depends on how well the preparation ran the night before, that kind of reliability matters.
Shifts are loaded and managed centrally across multiple simultaneous events. The right people are confirmed quickly, roles are clearly defined, and the team is not cross-referencing spreadsheets or message threads to keep track of who is going where.
Briefings, confirmations, and changes go directly to staff through the Liveforce app. Updates reach people the moment they are sent – not filtered through a group chat or delayed until someone manually forwards a message.
A central record of all staff – availability, skills, history, and profile information – means the team can respond quickly to client requests, fill shifts confidently, and build a picture of their workforce that does not live in someone’s phone contacts.
The shift was not gradual. Once Liveforce was in place, the difference in how the team managed day-to-day coordination was immediate.
The Frontline Company still competes on the same standard it always has. Briefed staff. Professional presentation. A team that represents the client well and makes the event run without friction. That has not changed.
What has changed is everything behind it. The coordination that used to absorb hours of effort now runs through one system. Staff are informed before they leave home. When something changes, it goes out immediately to everyone it needs to reach, at once. The internal team is not chasing, not resending, not holding the operation together through sheer effort.
There is a different kind of confidence in running events when the team behind them is not stretched. Decisions get made faster. Client requests get handled with less friction. The calendar grows without the admin growing with it.
For a business built entirely on the quality of the people it puts in front of clients, that shift matters more than any single feature. The Frontline Company can now focus on what they are actually there to do and trust that the system running quietly in the background will keep everything on track.
They did not just solve a coordination problem. They gave their team the clarity, the confidence, and the capacity to grow – without the weight of holding everything together manually
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