Trade shows are no longer about static booths and paper brochures. With augmented reality at events, brands can transform exhibitions into interactive experiences that captivate attendees and boost engagement. For event organisers, the challenge is not just about adopting AR technology but ensuring it runs smoothly with the right staff
Standing out in today’s crowded events industry has never been harder. Attendees expect experiences that are interactive, memorable, and often digital-first. That’s where Virtual Reality (VR), Augmented Reality (AR), and hybrid events are transforming the landscape. From fully immersive VR product demos to AR-enhanced networking, these technologies are no longer
The UK events industry is a significant contributor to the economy, generating billions of pounds in revenue and employing hundreds of thousands of people. But recent years have brought challenges – from global disruptions to changing consumer expectations. For agencies, staffing providers, and venues, staying ahead means adapting quickly, embracing
We’ve put together some bitesized UK event industry statistics and figures to help understand the size of the industry.
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Our predictions for the top 3 influences on gig economy in 2018 – the economic revolution changing the face of the modern-day workforce
COGS – Celebrating and Awarding Innovation in Promotional Marketing
This week we were delighted to discover that Liveforce has been shortlisted for the Best New Technology Start-Up at this years Event Technology Awards.
